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Optiva: monetisation platforms

Optiva provides cloud-native monetisation and business support systems (BSS) that can be delivered over private, public, edge and hybrid clouds; 92% of its new deals will be implemented on cloud.

A report by Analysys Mason.

Optiva’s transformation and strategic focus to win customers. Financial turnaround. Optiva’s financial performance has experienced several years of decline. However, with a clear product strategy and a strong commitment to cloud delivery and SaaS, the company is poised for growth. In 2023, Optiva added 7 new customers, with contract value bookings of USD74.9 million. Cloud-native upgrades and SaaS delivery. Optiva is investing in upgrading its offerings to become fully cloud-native. The company now delivers its products and services via a SaaS or subscription based business model. The recent launch of Optiva MVNO Hubs on Google Cloud reflects this shift.



Value-based transformations and intelligent automations. Optiva positions itself as an enabler of value-based transformations. Their approach emphasises quick time to market and reduced total cost of ownership (TCO). The tightly integrated “all-in-one” platform incorporates productised intelligent automations. While this proposition typically appeals to Tier-2 or smaller operators, it remains open to Tier-1 operators as well. BT Group extended its partnership, for example, upgrading its charging and developing a service creation platform for B2C, B2B and B2B2X services.


Optiva’s investment in its cloud-native and SaaS-based portfolio is starting to pay off with new contracts and a heathier sales pipeline. However, the financial characteristics of SaaS mean that it will take time to replace current contracts, which will affect total revenue.


Written By:

Justin van der Lande (Research Director)


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