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Guinea Mobile Empowered To Expand Business To New Segments While Delivering A Digital Customer Experience

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Case Study Summary

4 weeks

to launch new telco brand/MVNO

4 hours

digital customer on-boarding process from ordering to SIM delivery

End-to-end loyalty management

with flexible and real time offerings

Customer Background

Guinea Mobile is a mobile virtual network operator (MVNO) that uses Claro Peru’s 4.5G GigaRed and Optiva BSS Platform for managing customers, products, and revenues. Guinea has differentiated itself in the Peruvian market by launching the first fully digital onboarding experience with four simple steps. It operates in a highly competitive market with low subscriber portability barriers and switching costs. 

Customer Opportunity

Guinea identified an immense opportunity for its business expansion and the creation of a new revenue stream. It involved leveraging the flexibility and fast time to market it can achieve with its supporting back-end BSS system.

With its digital-first approach, it can target additional segments with differentiated offerings, such as students, young professionals, and tourists visiting Peru, and offer its MVNO label to retailers searching to diversify their offerings and customer experiences to mobile services.  

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Optiva BSS Platform enables easy integration with our partners’ applications via APIs for a true digital experience. The multi-tenant solution drives our business growth and enables faster business expansion into new segments and geographic locations and is reliable and stable – we have experienced virtually zero platform bugs

Victor Dyrnes

Co-Founder and CMO

Guinea Mobile