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Blog Post

Attention MVNO/Es: Break the Rules – Change Your Competitive Game

By John Giere, CEO,

Optiva • November 8, 2021

We made a big announcement today that I believe is an industry game changer. We are throwing out the old rules and ways of working and the ingrained “expectations” that the market has regarding how business is done in the telco BSS domain. The Optiva MVNx Fast Track offering aligns with our strategy to build software products and platforms, not custom services or heavy multi-year projects.

Why are we doing this? Emerging technologies and market forces have increased the telecom industry’s evolution, pace, and profitability pressures. As a result, market challengers have emerged, including new MVNO/Es to address those forces. Their arrival marks a shift in the performance required of BSS platforms.

“The success of 5G will be predicated on expansion to new market segments and creating a better customer experience. Thus, MVNO/Es have a business necessity to expand into new markets cost effectively. The Optiva MVNx Fast Track program can accelerate time to market and help CSPs personalise their engagements with enterprises and consumers in real-time, which lowers costs and significantly improves revenue opportunities,” said John Abraham, Principal Analyst, Analysys Mason.

Challengers Are Fast Paced

With MVNO/Es at the center of our R&D, Optiva developed a BSS MVNx Fast Track program. It enables MVNO/Es to achieve a faster time to launch and the capability to be live in production in 90 days or less. With accelerated business velocity, MVNO/Es are empowered to leverage BSS packaged to service needs in the market, where customer service, agility, and flexibility are critical competitive success factors.

The MVNx Fast Track program is built with cloud technology, and it applies a disruptive delivery methodology across private and public clouds. The approach results in flexibility, scalability, and automation for end-to-end operations. For example, MVNO/Es can make changes to their service plans and roll them out in three hours or less.

Benefits Reimagined for MVNx

Today’s digital citizens, both consumer and enterprise, require service providers to provide them with personalized services and an exceptional digital experience tailored to their needs and lifestyles. Operators spend on average 40% of their Opex to attract new customers. MVNO/Es are uniquely equipped to cost effectively capture new customers by targeting specific customer segments and delivering innovative offers. The MVNx Fast Track program makes this possible with a proven, trusted, and flexible business support system, including:

  1. 100% digital customer experience, all-in-one, end-to-end solution

  2. More than 10% upsell opportunities with built-in loyalty and acquisition plans and real-time triggering, personalized offerings, and engagement

  3. Launch in minutes feature-rich monetization capabilities with more than 120 market-proven and ready-to-use OOTB offers and digital experiences

  4. Modular, multi-tenant, future proof solution with continuous new features and no software end of life

  5. Automation-enabled and embedded testing, management, and customer service increases agility and commercial flexibility

More than 60 MNOs, 5 MVNEs, and over a dozen MVNOs and digital brands globally leverage the benefits of Optiva’s proven software to harness the transformational possibilities of innovation and accelerate their growth. To learn more about the Optiva MVNx Fast Track program, please visit:

Have feedback or questions for the author? Contact

John Giere,

CEO, Optiva

Are you interested in discovering how Optiva can accelerate your business velocity? Request a presentation for additional information.


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