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Salam Mobile Partnered with Optiva to Fast Track MVNO Launch and Deliver Innovative Offers and Exceptional Customer Experience

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Case Study in Numbers

1 Million+

Activations in the FIRST Year

of Operations

25%+ ARPU

As compared to the market average

35% Customers

are Digital Acquisition supported by

end-to-end digital processes

Customer Background

Salam Mobile is a leading multi-play service provider offering broadband, interconnection, and satellite services for businesses, consumers, and wholesale segments in the highly demanding and competitive markets of the Kingdom of Saudi Arabia.

Customer Challenge

Salam Mobile wanted to extend its offering through the MVNO business model. It aimed to serve the B2B and B2C markets with differentiated, innovative, and flexible product offerings and services with superior digital experiences. Salam Mobile's goal was for a rapid MVNO launch and further expand its offering to the growing 5G market in the highly competitive market of the Middle East.

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Salam Mobile's line of business will be built upon our strong enterprise customer base. By collaborating with Optiva, we will accelerate our journey into the customer segment and continue our expansion into realizing the exciting possibilities of the digital services future.

Abdulmohsin Al-Joyan


Salam Mobile