Afghan Wireless Boosts Data Revenues 10% with Business Value Consultants
Value Delivered: Custom analysis reveals opportunity to create new offerings that increase customer data usage and revenue.
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Case Study in Numbers
10% Increase
in data services revenue
Kahkashan Bundles
Combo included different levels
of voice, text, and data allowances
Top Ups
options were provided to AWCC
customers to top up selected allowance
Background
Afghan Wireless Communication Company (AWCC) is the leading Afghanistan wireless communications company, launched in 2002. AWCC serves more than five million business customers and consumers, spread across the country’s 34 provinces, delivering rapid, reliable and robust voice, data, internet, and mobile payment services.
Optiva Charging Engine was deployed, along with complementary solutions including policy management and payments, several years ago. From January 2017, Optiva has also been providing Business Value Consulting services. As part of these services, Optiva’s consultants work closely with AWCC marketing and product teams to address their business challenges and recommend new service launches, enabling AWCC to leverage the Optiva product suite to its full capacity.
The Challenge
As many of its customers are low-data users, AWCC was looking for ways to drive data services adoption, usage, and revenues, while addressing the varying characteristics of different segments and without leading the market into a price war. The solution to this three-sided challenge needed to provide customers with an easy, worry-free experience, from order through consumption, while educating users and ensuring that the value of the service is well-understood.
