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Afghan Wireless Boosts Data Revenues 10% with Business Value Consultants

Value Delivered: Custom analysis reveals opportunity to create new offerings that increase customer data usage and revenue.

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Case Study in Numbers

10% Increase

in data services revenue

Kahkashan Bundles

Combo included different levels

of voice, text, and data allowances

Top Ups

options were provided to AWCC

customers to top up selected allowance


Afghan Wireless Communication Company (AWCC) is the leading Afghanistan wireless communications company, launched in 2002. AWCC serves more than five million business customers and consumers, spread across the country’s 34 provinces, delivering rapid, reliable and robust voice, data, internet, and mobile payment services.

Optiva Charging Engine was deployed, along with complementary solutions including policy management and payments, several years ago. From January 2017, Optiva has also been providing Business Value Consulting services. As part of these services, Optiva’s consultants work closely with AWCC marketing and product teams to address their business challenges and recommend new service launches, enabling AWCC to leverage the Optiva product suite to its full capacity.

The Challenge

As many of its customers are low-data users, AWCC was looking for ways to drive data services adoption, usage, and revenues, while addressing the varying characteristics of different segments and without leading the market into a price war. The solution to this three-sided challenge needed to provide customers with an easy, worry-free experience, from order through consumption, while educating users and ensuring that the value of the service is well-understood.

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Working closely with Optiva and their Business Value team, the upgrade will enable us to increase monetization, offer new value to our customers, and prepare us from migration to a public cloud environment with unmatched scalability